THE PUSSIAN FEDERATION
Pussy Riot launches a new line
The greatest girl band, we all know and love are back, and no, we don’t mean the Spice Girls. The feminist punk rock band more commonly known as the Pussy Riots have returned, and this time with a new clothing line.
The Moscow based band first started off in 2011, to expose the lack of freedom in the Russian law for Women, and what this meant for feminism. The punk rock group rose to ‘fame’ when five of the band members performed inside Moscow’s cathedral directing their words and actions at the Orthodox Church leader’s support for Putin in his election campaign, who they often refer to as a “Dictator”.
Their acts of protest resulted in jail time, where the Pussy Riots were given a new reason to protest-Women’s rights in Prison. An article portraying the atrocities they had seen and made to experience, written by one band member was circulated in tabloids across the UK and America, and it is then that the world caught a glimpse of this feminist band and their fight for freedom.
The ‘It’s Gonna Get Worse’ line launched in December 2017 inspired by the sarcastic saying of the company’s editor in chief Sergev Smirnov. ‘He repeats every day when we get more and more bad news’ told Tolokonnikova in an interview with DazedDigital. The punk political movement has teamed up with Mediazona (their independent media company) to bring us brightly colored t-shirts, balaclavas, badges and socks – with a rebellious twist. The collection is inspired by the activism and resistance seen in Russia.
Going back to the time an inverted pink triangle was designed in aid to combat the stigma around AIDs, or even to Katharine Hamnett’s slogan t-shirt confronting Margaret Thatcher, it is somewhat refreshing to see apparel still being used in the form of protest. The Pussy Riots are not afraid of provocation and revolt where this collection is coming in at the right moment in time.
“In 2017, we witnessed a number of protests on the streets of Russia that consisted mostly of young people, including 13, 14, 15-year-old kids. “T-shirts and masks that we made are inspired by those people who’ll eventually and inevitably make their revolution in Russia. (Because) Russia belongs to them too, not to Putin exclusively.” Dazed
Proceeds from all sales will be spent to fund Mediazona, and independent media outlet operating to help uncover the corruption in Russia’s courts, prisons and legal system. The organization relies solely on donations and voluntary contributions. As their website rather points out, its independent media company, ‘Mediazona, started working off of minor donations from its readers, which isn’t enough. We didn’t want to settle with this, so we decided to drop a small clothing line’. These ladies may have days where they feel like they are the most hated people by their government, but it has not in the slightest deterred them from creating impressive artwork each time. If this isn’t the perfect cue for independent women by Destiny’s child, we don’t know what is.
The Pussy Riots have often conveyed how feminism is a powerful movement in other Western countries yet in Russia it is seen as a threat that would destroy the country. The band is currently on their first ever USA tour, bringing their live music to venues in Chicago, Portland, San Francisco and Los Angeles. In other words, they are on their way to make America great again.
Check out and shop the full collection and information on Mediazona here.
Sources: Dazeddigital.com, Papermag.com, Feministing.com,Vogue