What you need to know about GUCCI’s AW19 show, Digital Models, and Cyborg influencers
Apply the rules of virtual reality whilst breaking down social boundaries as you can so easily do with gaming, and you’re given inspiration to build limitless imaginative creations as shown by Gucci through their AW 2018 collection.
The glamorous cyborg show powered by Netflix, mixing gaming and mystical fantasies with surgical tech and futurism reminds us of the futuristic sci-fi action Netflix series Altered Carbon, where one can physically and materially be anyone as consciousness can now be digitized and stored. One can live eternally wearing different sleeves.
Altered Carbon-Netflix Series 1
Indeed, the blurred lines between virtual and real life continues to erode as advances in technology are made to replicate the behaviour of real life. The day robots take over human kind in intellect and knowledge may be closer than we think as we over consume and use the earths limited recourses. The Cyborg runway implicitly tell us tells us Gucci’s connection with this new energy some may fear: fear of the unknown, fright and cruel intentions, as we slowly approach the post-human apocalypse.
Lil Miquela Instagram
In 2018, cyborgs are a thing with the birth of virtual influencers like Lil Miquela ( fashions first ever digital instagram influencer), who’s gained half-a-million Instagram followers and collaborating with Chanel, Diesel, Mararet Zhang etc…
Shudu, the first ever digital super model who’s caused strong controversy hinging around the fact that she’s not actually real, but a project from photographer Cameron James-Wilson who was inspired by South African Princess Barbies. Cameron’s real-life inspirations are pulled from different women — “Lupita, Duckie Thot and Nykhor — even throwing it back to Alek Wek, who was a massive influence on how I saw beauty growing up.”-HighSnobiety. Her fame recently started when she rose the attention of Rihanna who showcased her on the makeup line, Fenty Beauty, digital Campaign last March catching the serious attention of fans who didn’t understand where this new model came from.
Fenty Beauty x Shudu
Is this possibly signalling a potential shift from IRL human models to “perfect” CGI replacements for campaigns? I personally think its possible, but more for massive OOH (outdoor adv) campaigns due to the technicalities and time CGI takes to create detailed CGI Models.
On the other hand , *IRL influencers are also starting to be more cyberfamous, each in their own ways; travel blogger Alexis Ren, with 9.5million fan base, recently teamed up with one of the largest gaming companies, Final Fantasy XV , where they’ve created her own avatar for the game, A New Empire.
Alexis Ren x FFXVMOBILE
On a more niche factor, a clan of eccentric punk influencers such as @Matierefecales, @ryburk , @isshehungy , and the likes have their own expression for cyborg alien infusion. What first appeared to be a fantasy is slowing merging into our reality with fans being enticed into buying clothes /makeup off these influencers.
The array of virtual reality like ‘creatures’ to grace the runway at Gucci’s AW18 is a testament to the impact the digital industry has on the world of fashion. It seems a little too late now to fight away the advances in technology, instead it is best we embrace the change to come and use it as a tool to build a better future.
IRL= in real life
CGI= Computer generated imagery
Wearing Gucci, Moschino, and Sue Comma Bonnie