Fashion & Lifestyle Influencer | Founder of POMPOM Creative
Having worked in the major capitals of fashion ( NYC, Milan, Paris, Montreal, and Shanghai), Yanie （杨森） has collaborated with Global Fashion powerhouses in China amplifying their image in the Chinese market through PR and communication, ranging from adapting to a global strategy to campaign creations and Influencer and Celeb endorsement. In beginning of 2017, she founded her Creative agency, POMPOM, in Shanghai.
Photo by Alicia Shi , Makeup by Cindy D
Yanie is editor of the Fashion and Lifestyle platform, The MARGINALIST 边际主义 bridging the east with the west where she collaborates with international fashion brands such as Calvin Klein, Levis, YSL etc. and can be found featured on media such as WGSN, I-D China, Marie Claire Italia, and recently gracing the front cover of Swiss Airlines Magazine (Sept Issue) .
Yanie also contributes for major B2B / B2C fashion magazines in order to share insider information, previews and knowledge on the fashion industry where she is invited to MFW ／PFW every year to discover new trends, Media such as Fashion Statement and Modern Lady have cited her as the “Global insider and Key Influencer”
The Marginalist regularly travels to Paris and/or Milan Fashion week in order to cover insider interviews, trends, and insights and contributes for Modern Lady , Yidianxzixun, and SOHU Fashion.